LEESA X PRIV INVITE YOU TO:

Join us for an (IN REAL LIFE) WaterRower Competition!

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Searching for the perfect workout that maximizes calorie burn, tones muscle, increases flexibility, and is FUN?…look no further than the WaterRower, especially when you can row alongside a Lobster.

The Quick 411:

OCTOBER 3RD 12-3PM

Where: Entrance Level of Water Tower Place at Michigan Avenue:

What: Compete head-to-head against Chicago’s best lobster in a 1 minute competition on the WaterRower!

PRIZES:

*All entrants will be eligible to win one of our hourly gift card prizes courtesy of WaterRower & Da Lobsta 1 winner will be selected per hour!

*Top woman endurance score overall will win $150 gift card from WaterRower

*Top man endurance score overall will win $150 gift card from WaterRower

BOOK YOUR TIME SLOT NOW! : LINK

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Also, join us the next day to meet WaterRower Trainers to help you perfect your technique, gain insight on the values of rowing, and much more!

OCTOBER 4TH 2-7PM

Where: IRL (Level 3 at Water Tower Place)

What: Meet the WaterRower team & learn about the benefits of adding the WaterRower to your workout.

Cookie Decorating Day at IRL

RSVP

As we countdown to the Lights Festival on Magnificent Mile, stimulate your senses and get into the holiday cheer with us!

At IRL on Level 3 at Water Tower Place

Enjoy cookie decorating with complimentary sugar cookies and decorating kits and taste your delicious creations with the whole family.

Also enjoy additional in-store perks such as complimentary personalized monogramming from home accessories brand Kassatex.

Cookies provided by Sacred Grounds at Foodlife

Where: IRL at Water Tower Place Level 3

When: Saturday November 18th

Time: 11am - 3pm

We'll see you in

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More About:

IRL

RL (in real life) is an immersive shopping experience brought to you by The Lionesque Group and GGP located at Water Tower Place, in the heart of Magnificent Mile in Chicago, Illinois hat fosters the human connection between customers and brands in today’s digital age within a truly omni-channel storefront.

Come eat-play-shop (in real life) from today’s fastest growing brands.

WaterRower

For nearly 30 years, WaterRower has combined stylish design, handcrafted workmanship, patented Water-Flywheel technology and ethically sourced materials to create the world’s most prestigious rowing simulator.

Rowing has been proclaimed as ‘the perfect exercise’ by health professionals and fitness media, alike; the renowned design of the WaterRower allows owners to enjoy a full-body, low-impact workout, ideal for users of all fitness levels. W

Da Lobsta

Da Lobsta is Chicago’s Original Lobster Shack proudly serving all things you would expect from a Seaside Shack. Lobster, Crab and Shrimp rolls are the specialty but we also offer a wicked good Lobster Mac and Cheese and it wouldn’t be a true Seaside meal without our Signature Hush Puppies. Da Lobsta currently has 2 location in downtown Chicago as well as one the cities most popular Food Trucks. #1 Selling Food Truck at Taste of Chicago 2 years in a row! Da Lobsta in simply Da-Licious!

More About:

IRL

IRL (in real life) is an immersive shopping experience brought to you by The Lionesque Group and GGP located at Water Tower Place, in the heart of Magnificent Mile in Chicago, Illinois that fosters the human connection between customers and brands in today’s digital age within a truly omni-channel storefront. Come eat-play-shop (in real life) from today’s fastest growing brands.

Sacred Grounds

As part of foodlife, Chicago's most popular urban dining venue, Sacred Grounds serves premium coffee brands along an assortment of fresh baked pastries and sweets.

Foodlife

Located on the Mezzanine level of Water Tower Place, Foodlife is Chicago’s original Food Hall, with 14 kitchens featuring fresh prep and made from scratch cooking.

The Final Countdown!

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#IRLCHICAGO

Meet The Brands

Chapter One: Home

Meet The Brands on Level 3:

IRL @ Water Tower Place, Level 3

MEET + MINGLE

Meet and mingle with innovative influencers and industry pioneers on the cutting edge of the organic textile industry.

FARMER PERSPECTIVE

Talk to the farmers committing their lives to growing organic fiber in the most environmentally sustainable way.

LATEST TRENDS

Learn how organic fiber is now the fastest growing sector - after food - of the organic industry.

EXCLUSIVE GIVEAWAYS

Take home wonderful organic items donated by our generous sponsors!

Map Block #2

POP UP DAYS

The Organic Trade Association will host a first-of-its-kind pop-up event on May 5th & 6th in the heart of Manhattan at the farm-to-table Treehaus, an organic café and food market. Don't miss the chance to hear from top organic brands and take check out some of the hottest organic living products on the market.

We’ll connect the dots for you between an organic T-shirt or an organic wool sweater and the organic cotton farmer and the organic sheep raiser, between the organic mattress factory or an organic fabric dyeing factory and the downstream impact on our water and soil. In a specially designed pop-up venue, we’ll educate, inspire and engage you and the public about the importance of choosing organic – not just for our food, but for our clothes, our sheets and blankets, our mattresses.

Change you can eat. Change you can wear. Change you can sleep on.

MEET ORGANIC LIFESTYLE BRANDS + BUSINESSES

BRAND STORIES

Get to know the stories behind the brands! Organic is a farm to fashion and home movement; come hear from the innovators behind it. These 3 minute vignettes will transform and inspire you. Each brand will highlight one product and explain how it's made and the impact that process has on YOU. Want to know why you should #LiveOrganic? This is where you'll get the answers.

ON THURSDAY NIGHT, YOU'LL HEAR FROM:

*Coyuchi

*Timberland

*Texas Organic Cotton Marketing Cooperative

*Horizon

*Naturepedic

*Ramblers Way

*Grund

RSVP

Leesa + PRIV

Beauty Wellness Event!

RSVP